Creative Ways Realty Guardian Safeguard Plans can be Introduced & Promoted to Clients
Realty Guardian Safeguard Plans provide a unique opportunity to enhance your client services, differentiate yourself, and increase revenue in today’s competitive real estate market. Below are creative strategies for integrating these plans into your business.
Exclusive to Agents—Your Pricing, Your Choice
These plans are exclusively available through real estate agents who sign up as Guardian Partners. The agent plan prices are only available to agents unless you choose to disclose this information to your clients.
Your flexibility includes:
✔ Absorbing the cost and offering plans as a complimentary service.
✔ Cost-sharing with clients for higher-tiered Safeguard Plans (Gold, Platinum).
✔ Profit-based pricing by adding a price margin to the plan.
✔ Tiered commission structures. You offer higher-tiered Safeguard Plans (Gold, Platinum) as part of a higher commission level. Read below to learn more about your options!
Introducing Safeguard Plans to Your Sellers
Two Pricing Strategies:
- Transparent Approach – Disclose the plan cost to sellers.
- Proprietary Approach – Keep costs internal, like other expenses (e.g., photography, staging).
6 Seller Pricing Options:
1. Absorb the Cost: Offer Plans for Free Based on Commission Income Level
- Select the safeguard plan based on property value and potential commission income.
- Agent Benefit: Enhances your personal brand, differentiates you from competitors, and builds client trust and referrals.
- Seller Benefit: Provides valuable protection at no additional cost, making your service stand out.
2. Cost-Sharing Model
- Split the cost with the seller at a mutually agreed percentage (e.g., 50/50, 40/60, or 30/70).
- Agent Benefit: Shows flexibility and partnership while maintaining cost efficiency.
- Seller Benefit: Gains protection at a reduced price, increasing the likelihood of choosing a higher plan level.
3. Cost+Plus Margin Model
- Charge sellers your cost + a set profit margin (e.g., $100 or 10-30% above cost). Collect the seller fee at closing.
- Agent Benefit: Adds a revenue stream while providing clients with valuable safeguards.
- Seller Benefit: Receives transaction protection while opting into additional agent-provided services.
4. Tiered Commission Structure: Future-Proof Your Business
- Include a Silver Plan as a standard offering included in your commission fee.
- Offer higher plans (Gold, Platinum) with a commission increase.
- Agent Benefit: Increases commission potential while offering valuable client protections.
- Seller Benefit: Gains access to additional transaction safeguards while benefiting from enhanced listing services (e.g., drone footage, postcards, warranties).
5. Commission Reallocation: Use the Buyer’s Commission to Fund a Higher-Level Plan
- Maintain Silver Plan in your standard fee, but shift 0.25%–0.5% of buyer commission to the listing side to fund a higher-level plan for the seller.
- Agent Benefit: Preserves commission while offering added protections, which can lead to smoother transactions and higher client satisfaction.
- Seller Benefit: Gains premium protection at no additional cost.
6. Custom Approach: Adapt to Your Business Model
- Mix and match the above strategies or develop a unique offering that fits your personal brand and sales strategy.
Introducing Safeguard Plans to Your Buyers
4 Buyer Pricing Options:
1. Absorb the Cost: Free for Buyers
- Select a Buyer Safeguard Plan based on home price and commission structure.
- Agent Benefit: Builds trust, creates referrals, and positions you as a leader in client protection.
- Buyer Benefit: Receives zero-cost protection against unexpected financial risks.
2. Cost-Sharing Model
- Share the plan cost with the buyer under mutually agreed terms.
- Agent Benefit: Reduces out-of-pocket expenses while providing a valuable service.
- Buyer Benefit: Gains a higher level of protection at an affordable cost.
3. Tiered Commission Offer
- Include the Silver Plan in your standard buyer agreement.
- Offer upgraded plans through a slight increase in buyer’s agency commission.
- Agent Benefit: Can increase commission revenue while providing valuable protections.
- Buyer Benefit: Gains added transaction security through an affordable commission adjustment.
4. Cost Plus Profit Model
- Charge buyers your cost + a set profit margin (e.g., $50, $100, or $150 per plan).
- Agent Benefit: Adds a new revenue stream while providing buyers with peace of mind.
- Buyer Benefit: Gains customizable transaction protection at a transparent price.
5. Custom Approach: Adapt to Your Business Model
- Create a tailored plan that best fits your buyer’s needs while aligning with your revenue goals.
Final Thoughts: The Realty Guardian Edge
With flexible pricing, exclusive access, and innovative commission models, Realty Guardian allows agents to increase benefits, increase income, protect clients, and stand out in a competitive real estate landscape.
🔹 Pro Tip: Share Realty Guardian’s Intro Videos during your listing presentations to reinforce the value of these plans.
